Bengaluru, Karnataka, India – March 2025 — Saurabh Sharma has been promoted to Head of Marketing at Ather Energy, marking a significant milestone in his career with over 15 years of experience in brand building and strategic marketing. In his new role, Saurabh will lead Ather Energy’s marketing strategy, focusing on brand positioning, customer engagement, and fostering long-term growth.
Since joining Ather Energy in 2019 as the first brand head, Saurabh has been instrumental in establishing the Ather 450X and Ather Rizta brands in the competitive electric vehicle (EV) market. His efforts have significantly contributed to Ather’s brand identity and market presence, aligning product offerings with consumer expectations and industry trends.
Prior to Ather Energy, Saurabh held impactful roles at Kansai Nerolac Paints Ltd and Mahindra Group, where he honed his skills in consumer marketing and business strategy. His extensive experience in these positions has enriched his expertise, making him well-equipped to take on his new responsibilities at Ather Energy.
Saurabh’s leadership is expected to drive innovative marketing strategies and strengthen Ather Energy’s position in the EV industry. His profound understanding of market dynamics and consumer behavior is anticipated to lead Ather towards achieving new heights in the rapidly evolving automotive sector.
Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy is at the forefront of transforming personal mobility with smart and connected electric scooters. The company’s product line includes the Ather 450X and Ather Rizta, along with a comprehensive ecosystem for electric vehicles, including charging infrastructure and innovative ownership plans. Ather is dedicated to advancing the future of transportation with a focus on clean design, engineering, and sustainable technology.
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