Mumbai, Maharashtra, India, May 2026 — Syed Haseeb Arfath has taken on a new role as Chief Business Officer at Signpost India, marking a significant leadership elevation within the organization.
In this expanded role, he will focus on scaling business impact, strengthening strategic partnerships, and driving agile growth, as Signpost India continues to evolve at the intersection of data, technology, and media innovation.
Syed Haseeb Arfath has been associated with Signpost India for several years, progressing through key leadership roles. Prior to this appointment, he served as Chief Planning Officer, where he led national revenue operations, client engagement, and strategic media planning, leveraging technology-driven insights to optimize advertising performance.
Earlier, as Chief Technology Officer, he established a greenfield technology division and played a pivotal role in building an integrated ecosystem spanning software, hardware, and AI-driven systems. His leadership contributed to Signpost becoming a pioneer in mainstream digital out-of-home (DOOH) advertising in India and supported the company’s journey to public listing.
In addition to his contributions at Signpost, he is also Co-Founder and Director at Eflag Analytics Pvt. Ltd., where he is building advanced AI and computer vision solutions for traffic management, retail analytics, and operational efficiency.
Earlier in his career, he co-founded ParXsys MoBliT Systems, focusing on shared mobility, AI-driven digital media technology, and smart city solutions, further strengthening his expertise in innovation-led business models.
Signpost India operates with the vision “Signs of Tomorrow,” leveraging data, AI-ML, and computer vision technologies to transform how brands connect with consumers. As India’s largest DOOH asset-owning company, it offers innovative advertising solutions through a vast network supported by partnerships with multiple public bodies and serves over 500 leading brands across the country.
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