Mumbai, Maharashtra, India, September 2025 — Gulshan Singh has been elevated to Chief Business & Strategy Officer at Tilt Brand Solutions, where he will drive strategic growth, client partnerships, and business transformation. This appointment reflects Tilt’s commitment to expanding its position as a premium brand and communications consultancy for ambitious businesses.
Gulshan has been with Tilt Brand Solutions for more than four years, where he most recently served as Chief Strategy Officer, leading strategy development and brand architecture across diverse clients and sectors.
Prior to joining Tilt, Gulshan spent over four years at FCB Interface, first as Executive Planning Director and later as National Planning Director, where he played a key role in strengthening the agency’s planning function and shaping impactful campaigns.
Before that, he worked at Publicis Groupe as Vice President, Strategic Planning, driving client strategy in Gurugram, and at JWT (J. Walter Thompson Worldwide) as Vice President and Senior Planning Director, where he led high-level brand strategy for global and Indian clients.
His earlier career includes a significant stint at Lowe and Partners Worldwide, where he served as Vice President, Strategic Planning and Associate Vice President, contributing to strategic brand planning across industries. He also held roles at Evalueserve, DHL Europe, TNS Middle East & Africa, and FCB Ulka, where he built strong expertise in market research, account management, and strategic consulting. Gulshan began his career with IMRB International as a Research Executive, where he gained early experience in market research and client solutions.
About Tilt Brand Solutions
Tilt Brand Solutions is a contemporary and premium brand and communications consultancy founded in 2018. The firm partners with ambitious businesses across online, offline, and hybrid platforms, offering end-to-end services spanning strategy, creative, digital, content, and production. Tilt is recognized for building and managing brands while conceiving and executing communication interventions across diverse formats and platforms, enabling clients to scale with impact and innovation.
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