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Home News Asia

Barbara Cacoulidis Appointed Vice President – Sales & Marketing, North America at Langham Hospitality Group

Smita SinghbySmita Singh
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Barbara Cacoulidis Appointed Vice President – Sales & Marketing, North America at Langham Hospitality Group

Barbara Cacoulidis Appointed Vice President – Sales & Marketing, North America at Langham Hospitality Group

Hong Kong, June 2026 — Langham Hospitality Group (LHG) has appointed Barbara Cacoulidis as Vice President – Sales & Marketing, North America, strengthening its commercial leadership as the company continues to expand its presence across the region. In her new role, Barbara will lead LHG’s commercial strategy throughout North America, enhance market positioning, deepen relationships with key industry partners, and further elevate the group’s portfolio of luxury hospitality brands.

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Bringing more than 30 years of leadership experience in luxury hospitality, Barbara Cacoulidis joins Langham Hospitality Group from Mandarin Oriental Hotel Group, where she most recently served as Vice President, Global Sales. In this role, she led global sales initiatives, managed strategic partnerships, strengthened relationships with key accounts, travel advisors, and industry stakeholders, and drove revenue optimization while supporting the company’s global growth strategy through competitive positioning and business development.

Prior to rejoining Mandarin Oriental, Barbara spent more than 20 years at Rosewood Hotels & Resorts as Director of Global Sales, where she played a pivotal role in shaping the company’s global commercial strategy across a portfolio of 35 luxury hotels. She successfully led revenue growth initiatives across corporate, group, consortia, and FIT segments, expanded direct bookings, developed exclusive sales programs, negotiated strategic agreements with major global intermediaries, and strengthened Rosewood’s position within the luxury hospitality market through strategic partnerships and customer engagement.

Earlier in her distinguished career, Barbara held senior sales and marketing leadership positions with 21 Club / Belmond, Mandarin Oriental Hotel Group, Pan Pacific Hotels Group, and Hyatt Hotels Corporation. Across these organizations, she built an exceptional track record in commercial leadership, revenue growth, strategic sales, customer acquisition, market expansion, luxury brand positioning, and team development. Her extensive industry relationships and deep understanding of the North American luxury travel market have made her one of the industry’s most respected commercial leaders.

Barbara’s appointment reflects Langham Hospitality Group’s continued investment in strengthening its commercial capabilities as it accelerates growth across North America. Her extensive expertise in luxury hospitality, strategic partnerships, revenue optimization, and global sales leadership positions her to play a key role in advancing the group’s regional growth ambitions and reinforcing its premium brand presence.

About Langham Hospitality Group

Langham Hospitality Group (LHG) is a wholly owned subsidiary of Great Eagle Holdings Limited and operates a portfolio of distinguished hospitality brands including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop, and Ying’nFlo. With more than 40 hotels and residences operating or under development, the group has established a strong presence across Asia, Europe, North America, Australasia, and the Middle East.

Named after The Langham, London—Europe’s first Grand Hotel—Langham Hospitality Group has more than 150 years of hospitality heritage. Guided by a commitment to exceptional service, thoughtful design, innovation, and memorable guest experiences, the company continues to deliver world-class hospitality while fostering an engaging workplace that supports career growth and operational excellence.

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Tags: Barbara CacoulidisCommercial StrategyExecutive AppointmentHappy Place to Work Certificationhospitality leadershiphotel industryHPTWLangham Hospitality GroupLeadership AppointmentLuxury HospitalityMandarin Oriental Hotel GroupNorth AmericaRosewood Hotels and Resortssales leadershipVice President Sales and Marketing
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