Stockholm, Sweden, June 2026 — Electrolux Group has announced the appointment of Diego Perrone as Chief Strategy Officer, effective July 8, 2026. Perrone will head the Business Development organizational area, succeeding Vincent Rotger, who has assumed the role of Head of Product Line Wellbeing & Small Domestic Appliances.
In his new position as Chief Strategy Officer, Perrone will be responsible for the Group’s business strategy, mergers and acquisitions. He will report directly to Yannick Fierling, Group CEO, and will be based in Stockholm as a member of the Group Management team.
Perrone joins Electrolux Group from Haier Smart Home, where he most recently served as Managing Director for the UK and Ireland. Prior to that, he led the company’s Europe Cooling Business Unit. Before joining Haier, Perrone held several key leadership positions at Whirlpool EMEA and earlier worked as a management consultant with Kearney, building extensive experience in corporate strategy, business development, and operational leadership.
Welcoming Perrone to the executive leadership team, Yannick Fierling, Group CEO, said:
“On behalf of everyone in Group Management, I want to wish Diego a warm welcome. He’s stepping in at the perfect time. Our new strategy is one I believe in strongly, and I also believe strongly in Diego to help us make it happen.”
Commenting on his appointment, Diego Perrone said:
“Joining Electrolux Group now is incredibly exciting. I have strong conviction in the new strategic direction, and I look forward to actively driving it and being part of the transformation the Group is undergoing.”
The appointment comes as Electrolux Group advances its new corporate strategy, with Perrone expected to play a central role in driving strategic initiatives, business development, and mergers and acquisitions while supporting the company’s long-term transformation agenda.
About Electrolux Group
Electrolux Group is a global leader in household appliances, shaping living for the better through innovative and sustainable solutions. The company offers a broad portfolio of brands and products across kitchen, laundry, and home care categories, serving consumers in markets around the world. Through continuous innovation, strategic investments, and a commitment to sustainability, Electrolux Group continues to drive transformation across the home appliance industry.
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