Dubai, United Arab Emirates, February 2026 – Majid Al Futtaim has appointed Barry Masterson as Vice President – Home, strengthening its retail leadership across the Home category within its diversified lifestyle portfolio.
Barry brings over three decades of retail and business leadership experience across the Middle East and Europe. Prior to joining Majid Al Futtaim, he served as Chief Executive Officer at Al Boom Marine, where he significantly boosted EBITDA and net profit within two years, transformed the majority of the brand portfolio into top- and bottom-line positives, and delivered record-breaking monthly sales across retail, distribution, and e-commerce channels. He also implemented cost optimization initiatives generating annual savings exceeding AED 7 million and established a comprehensive five-year strategic roadmap for sustained growth.
Earlier, Barry was Chief Executive Officer at El Hebri Group, where he directed P&L, cash flow, and financial performance across multi-territory operations, driving consistent growth and operational efficiency. His leadership included strengthening franchise retail operations, managing regional offices, and streamlining supply chain and inventory processes to maximize performance.
Before that, Barry held senior leadership roles at Landmark Group, managing a $1.4B annual business plan and leading brand expansion across nine Middle East and North Africa territories. His early leadership journey includes key roles at Fawaz Alhokair Group, where he oversaw up to 250+ stores in Saudi Arabia and consistently delivered annual net profit growth of 10–15%, as well as positions at Adams Childrenswear Limited and Primark Stores Limited in Ireland.
With deep expertise in P&L leadership, brand expansion, retail transformation, and multi-territory operations, Barry is well positioned to accelerate growth and innovation within the Home business at Majid Al Futtaim.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is an Emirati-owned diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia. The Group owns and operates 29 shopping malls, 7 hotels, and four mixed-use communities, serving more than 600 million customers annually. With assets valued at US$18 billion and a workforce of 43,000 employees, Majid Al Futtaim continues to create great moments for customers across shopping, entertainment, and leisure experiences.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
