Bengaluru, Karnataka, India, April 2026 – Myntra has announced the elevation of Bindiya Bhatt to the role of Vice President – International Brands and Omnichannel, marking a significant leadership milestone as the company continues to strengthen its position in India’s fashion and lifestyle ecosystem. In her new role, Bindiya will focus on building and scaling international brands across India, spanning both online and omnichannel journeys.
Bindiya Bhatt has been associated with Myntra for over a decade, where she has held multiple leadership roles across categories and business functions. Most recently, she served as Business Head – Women and Kids (Westernwear, Ethnicwear, Lingerie, Footwear, Kidswear), driving category growth and strengthening Myntra’s market leadership across key segments.
Prior to this, she held the role of Senior Director – FWD (Fast Fashion), Women Westernwear and Kidswear, where she led strategic initiatives focused on fast fashion and evolving consumer trends, particularly among younger cohorts.
Earlier, Bindiya served as Director – Women Westernwear & Lingerie Business, where she played a pivotal role in building new business charters, enhancing in-app experience, and driving personalization to deliver superior customer experiences. She also held roles including Associate Director – Category Management (Women’s Ethnicwear & Lingerie) and Deputy Director – Women Footwear & Accessories, contributing to category expansion and business growth across multiple product lines.
Before joining Myntra, she worked with GUESS?, Inc. as Brand Manager, where she managed operations across India and was responsible for both topline and bottomline performance. She also held roles at French Connection and Tata International Limited, building strong expertise in planning, merchandising, and business management.
Bindiya holds a management qualification from the Indian Institute of Management Bangalore and a Post Graduate degree in Fashion Management from National Institute of Fashion Technology (NIFT), combining strong business acumen with deep domain expertise in fashion.
Myntra is India’s leading destination for fashion, lifestyle, and beauty, bringing together over 13,000 brands on its platform. At the intersection of style and technology, Myntra continues to redefine the fashion ecosystem by delivering innovative, personalized, and seamless shopping experiences.
Driven by a strong focus on consumer experience, innovation, and a dynamic workforce, Myntra continues to shape the future of fashion retail in India, setting new benchmarks in both online and omnichannel commerce.
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