London, United Kingdom, October 2025 — Meiyume has announced the appointment of Genna Rossitter as Vice President Human Resources (UK & USA). In this new role, Genna will be responsible for driving the company’s HR strategy across the UK and US regions, leading initiatives in organizational transformation, talent development, employee engagement, and diversity and inclusion.
Genna is a highly motivated, strategic, and commercially focused HR leader with a proven track record in delivering transformational organizational change. She is recognized for her authentic leadership and communication style, with the ability to establish trust and confidence across all levels of leadership. Known as a critical thinker, she has consistently challenged the status quo, introduced innovative ideas, and driven impactful change across global, matrixed organizations.
Throughout her career, Genna has built deep expertise in shaping HR strategies that strengthen culture, enhance engagement, and deliver measurable results. She has worked extensively across multisite environments and central support functions in a global landscape, demonstrating resilience, pragmatism, and the ability to influence without authority while working at pace.
Her appointment at Meiyume underscores the company’s commitment to fostering a dynamic workplace culture that empowers employees and supports business growth across its key markets in the UK and the USA.
About Meiyume
Meiyume is a global creator and innovator providing solutions in color cosmetics, fragrance, skincare, haircare, personal care, and oral care for world-class brands and direct marketers. The company offers a comprehensive range of expert services including design, engineering, formulation, filling, packaging, turnkey solutions, manufacturing, quality control, logistics, and beauty data analytics. With its end-to-end capabilities, Meiyume partners with leading brands to deliver high-quality, innovative solutions that bring beauty ideas to life.
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