Chicago, Illinois, United States, April 2025 – Geoff Watts has been elevated to the role of Chief People & Culture Officer at Wilson Sporting Goods Co., where he will lead the company’s global people strategy, culture evolution, and talent agenda across all business units and geographies.
Geoff’s promotion follows a successful tenure of five years as Global Vice President, People & Culture at Wilson, during which he played a pivotal role in transforming the company’s HR strategy and enabling a high-performance culture. His leadership was instrumental in aligning people initiatives with Wilson’s innovation-driven and athlete-centric brand purpose.
Prior to joining Wilson, Geoff served as Director of HR for the Asia Pacific Region at Amer Sports Corporation, where he led people operations across a diverse and complex multi-market landscape from Shanghai. He was deeply involved in talent development and organizational effectiveness at a regional scale.
Before his move to Asia, Geoff spent nearly five years with Arc’teryx Equipment, starting as Manager and later advancing to Senior Manager, People & Culture, in Vancouver. His impact included embedding people strategies in a design- and innovation-focused outdoor apparel environment.
Earlier in his career, Geoff held HR roles at lululemon athletica, Ingram Micro, and Holey Soles Holdings, and began his professional journey as a Human Resources Coordinator at Johnson & Johnson. His multifaceted experience across global markets and industry-leading brands has shaped him into a transformative people leader.
About Wilson Sporting Goods Co.
Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is a global leader in high-performance sports equipment, apparel, and accessories. Headquartered in Chicago and backed by more than a century of innovation, Wilson’s mission is to help athletes worldwide realize their potential. The brand is deeply embedded in elite and grassroots sports and is trusted by millions across Tennis, Baseball, Softball, Football, Basketball, Golf, and more. Wilson employs over 1,600 team members across 100+ countries, with a culture that values ingenuity, passion, and continuous experimentation.
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