Warren, New Jersey, United States, December 2024 – Haleon, a global leader in consumer health, has appointed Joe Sta-Romana as Chief Customer Officer (CCO) for its U.S. operations, effective December 1, 2024. In his new role, Joe will lead customer strategy, focusing on growth, transformation, and building deeper partnerships with key retailers in the U.S. market.
Joe Sta-Romana brings more than 20 years of leadership experience in the FMCG sector, with previous roles at Unilever and Procter & Gamble, where he oversaw large, cross-functional teams across sales, category management, and insights. Most recently, he led Unilever’s Walmart business, driving results for one of the company’s largest U.S. customers. His diverse experience, which includes a military background, positions him to deliver innovative, customer-focused strategies at Haleon.
Joe brings extensive leadership experience to the role, having spent over 20 years in the FMCG sector and serving in the military. Most recently Joe led Unilever’s Walmart business, overseeing the company’s largest US customer. In his previous roles at P&G and Unilever, Joe led large, cross-functional teams and delivered results across sales, category management, and insights.
“Joe’s unique blend of military and commercial experience will be invaluable as we drive our next phase of growth,” said Lisa Paley, President North America. “His people-first leadership philosophy, combined with a deep understanding of customer needs and market dynamics, positions him to make an immediate impact as we continue to innovate and adapt in a rapidly evolving business environment. With our world-class, iconic brands and innovative solutions, we are poised to bring more people into better everyday health.”
In his new role, Joe will drive growth through customer-focused strategies, leveraging improved data analytics and enhanced digital solutions. He will build stronger partnerships with key retailers, ensuring Haleon remains a trusted and valuable partner.
“I am excited to join Haleon at such a pivotal time in our journey. Our customers are at the heart of everything we do. By understanding their challenges and opportunities, we can deliver tailored, innovative solutions that drive success for both sides. I look forward to building on Haleon’s strong foundation of customer value and working alongside our teams to ensure we remain a trusted and valuable partner to all our customers,” said Joe Sta-Romana, US Chief Customer Officer. “Our purpose to deliver better everyday health with humanity will guide our efforts as we continue to grow and transform.”
Joe will be an integral part of Haleon’s U.S. leadership team, driving growth through enhanced data analytics, digital solutions, and customer engagement strategies.
Haleon is a leading global consumer health company with a purpose to deliver better everyday health with Humanity. Haleon’s product portfolio spans six major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, Wellness, and Sexual Wellness. Built on trusted science, innovation, and deep human understanding, Haleon’s U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Eroxon, Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more.
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