Mumbai, Maharashtra, India, June 2026 — Kewal Ved has been promoted to Senior General Manager – Strategy and Transformation (CX) at Eureka Forbes Ltd, an Advent International portfolio company. Ved has been associated with Eureka Forbes Ltd for over two years and has played a key role in the company’s customer experience strategy and transformation agenda. Prior to this elevation, he served as General Manager – Strategy and Transformation (CX), leading the centre of excellence charter for the customer experience strategy and transformation vertical.
Before joining Eureka Forbes, Ved worked with Urban Company as Category Head – Salon, West India, where he was responsible for driving growth of the salon category across the region. Earlier, he served as Manager – Corporate Strategy and Mergers & Acquisitions at Voltas Limited – A Tata Enterprise, contributing to long-term corporate strategy, business strategy, M&A, and risk management initiatives.
His professional journey also includes a significant tenure with Tata Motors, where he held roles including Senior Manager – Finance Transformation, Senior Manager – Corporate Planning, and Assistant Manager – Auto Projects. He was also selected under Tata Motors’ Fast Track Selection Scheme (FTSS), a flagship high-potential talent identification process recognizing young managers with leadership potential.
Academically, Ved holds a PGP in Marketing and Strategy from the Indian School of Business, Hyderabad Campus.With his experience across customer experience transformation, corporate strategy, category growth, finance transformation, business planning, and M&A, Ved is expected to continue strengthening Eureka Forbes’ customer experience and transformation initiatives in his expanded leadership role.
About Eureka Forbes Ltd
Eureka Forbes Ltd traces its journey back to 1982, when its health ambassadors introduced Indian households to the concept of clean living and pure drinking water. Over the decades, the company has built a strong legacy as a trusted name in home and institutional health, hygiene, and safety solutions.
Eureka Forbes is part of Advent International and operates across multiple product and channel categories. The company is recognized for its leadership in domestic and industrial water purification systems, vacuum cleaners, air purifiers, and security solutions.With a strong direct sales force, extensive dealer and distributor network, and a wide service infrastructure across India, Eureka Forbes continues to focus on healthier living, customer trust, and reliable after-sales support.
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