Bengaluru, Karnataka, India, April 2025 — Prateek Gupta has been appointed as Vice President of Enterprise Business at CoinDCX, marking a strategic addition to the leadership team as the company drives institutional adoption of digital assets in India. With a rich background in the crypto and fintech ecosystem, Prateek brings extensive experience in business strategy, product growth, and enterprise solutions.
Prior to joining CoinDCX, Prateek led sales and business development at Onmeta, where he scaled the company’s footprint by simplifying crypto transactions for dApps. As Head of Growth at Superfone, he focused on user acquisition and strategic positioning. His tenure at Ola (ANI Technologies) as Head of Group Product Strategy saw him navigate transformative product initiatives in the mobility space. Earlier in his career, Prateek worked at Boston Consulting Group (BCG), where he strengthened his foundation in business consulting, and at Google, where he contributed to the development of Google Play’s U.S. app catalog strategy.
A seasoned fintech leader, Prateek also served as Chief Marketing Officer at Rapido, leading go-to-market efforts for one of India’s first bike taxi platforms. His diverse background, which includes high-impact roles at Flipkart, highlights his ability to scale business operations across product lifecycles, from ideation to growth.
In his new role at CoinDCX, Prateek will be instrumental in shaping enterprise-level crypto adoption strategies, leveraging his deep understanding of blockchain technology and market dynamics. His appointment aligns with CoinDCX’s broader mission to accelerate Web3 transformation in India through safe, scalable, and compliant digital asset solutions.
CoinDCX
Founded in 2018, CoinDCX is India’s leading cryptocurrency exchange and a key enabler of the country’s growing Web3 ecosystem. Trusted by over 1.4 crore users, CoinDCX is committed to democratizing digital asset access through secure, simple, and compliant platforms. With a rigorous 7M framework for asset listing, CoinDCX upholds the highest standards in safety and transparency. The firm is backed by global investors such as Pantera, B Capital Group, Bain Capital Ventures, Polychain Capital, and Coinbase Ventures, and is actively investing in the future of decentralized finance and blockchain through CoinDCX Ventures and initiatives like #NamasteWeb3.
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