Publicis Groupe Australia and New Zealand has elevated Anthony Ellis to the role of Chief Executive Officer for Publicis Media Exchange (PMX) in Australia and New Zealand, signaling a strategic move to enhance its media investment solutions across the region. Ellis, previously the Managing Director at PMX ANZ, assumes his new role effective immediately, following a distinguished tenure at Zenith Media where he served as Chief Investment Officer for nearly two decades.
In his new capacity, Ellis will oversee the integration of innovative practices across the Groupe’s media investment arm, while also expanding his oversight to include the Publicis Groupe’s Sport & Entertainment division (PSE) in Australia and New Zealand. He will continue to report to Michael Rebelo, CEO of Publicis Groupe ANZ.
“Since taking on the role of Managing Director for PMX in 2020, Anthony has continued to build upon our strong relationships with media partners and clients through his ongoing evolution and innovation of our trading and investment practice. He has also built a world-class team that strives to look for new ways to add value to our media agencies and our clients,” stated Michael Rebelo.
Ching Ian, CEO of PMX APAC, also commented on Ellis’s promotion: “With his deep understanding of the media marketplace and our clients’ needs, Anthony is well positioned to supercharge our investment offerings in Australia and New Zealand, leading the first-class PMX team he has built to deliver modern solutions that create and drive new levels of scale and client value.”
Reflecting on his new role, Ellis expressed enthusiasm about the future: “Redesigning Publicis Groupe ANZ’s media investment product with the ambition to drive growth for our clients in a rapidly changing media environment has been both a challenging and extremely rewarding task. As part of the Groupe’s connected culture, I look forward to continuing to work alongside our PMX talent globally and our media agencies in ANZ to further evolve our strategic investment capability. I am also excited by the opportunity to lead our already successful Sports and Entertainment division into the next phase of growth, as creating visible impact for brands becomes even more important,” said Ellis.
About Publicis Groupe ANZ
Publicis Groupe ANZ is a part of the global Publicis Groupe, a leader in marketing, communication, and digital business transformation. With a network that encompasses 80,000+ talents across over 100 countries, the Groupe provides a comprehensive range of services through its connected platform of companies and capabilities. In Australia, Publicis Groupe boasts a robust portfolio of creative and media agencies, including Saatchi & Saatchi, Leo Burnett, and Publicis Worldwide, among others, delivering seamless expertise in advertising, digital transformation, and strategic media planning.
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