Dubai, United Arab Emirates, June 2025 — Rajat Asthana has been elevated to the role of Chief Executive Officer at Eros Group, following a progressive and impactful journey within the organization. Over the past eight years, Rajat has held multiple senior positions including General Manager, Associate Vice President, Vice President, and most recently Chief Operating Officer, where he played a key role in driving operational excellence and strategic growth across the company’s diverse business verticals.
With a professional career spanning more than 25 years, Rajat brings rich experience across consumer electronics and retail, having worked with global brands like Samsung Electronics and Whirlpool Corporation of India. At Samsung, he held regional leadership roles in market development and support, while his tenure at Whirlpool laid a strong foundation in sales strategy and customer engagement across the Indian market.
Rajat’s time at Eros Group has been marked by transformation and innovation. Under his leadership, the company strengthened its retail footprint, enhanced customer service capabilities, and deepened partnerships with top-tier global electronics brands. His deep understanding of both regional and international markets has enabled Eros Group to adapt swiftly to evolving consumer demands while maintaining operational efficiency.
As CEO, Rajat will now lead Eros Group’s vision of expanding its digital capabilities, enhancing omnichannel experiences, and scaling its presence across the UAE and MENA region. His appointment signals a continued commitment by the organization to future-ready leadership as it builds on its legacy of delivering premium consumer technology solutions to a growing and diverse customer base.
Eros Group
Eros Group is a leading distributor, retailer, and service provider of globally renowned electronics and consumer brands across the United Arab Emirates and select markets in the Middle East and North Africa (MENA). With a portfolio that includes brands like Samsung, TCL, Midea, Hitachi, Huawei, Ariston, and Vaio, the Group is a key player in telecom, home appliances, and consumer electronics. Eros operates 15 retail stores including exclusive brand outlets and 6 state-of-the-art service centers across the UAE, serving a diverse customer base ranging from power retailers and system integrators to architects and consultants.
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