Australia, May 2025 — Sascha Hunt (GAICD, MBM, BBus) has been named Chief Marketing Officer at Ubank, a digital bank committed to helping Australians build real momentum with their money. In her new role, Sascha will lead the marketing vision and customer growth strategy, driving forward Ubank’s mission to simplify and personalize financial experiences through smart technology and human insight.
Sascha brings nearly 25 years of experience across some of the most prominent names in finance and technology. Prior to joining Ubank, she served as Chief Growth Officer at Alex.Bank, where she led marketing, brand, communications, and growth strategies that contributed to the company being named 2023 Fintech Startup of the Year. Her leadership helped establish Alex.Bank as one of Australia’s fastest-growing digital banks.
Before that, she was Head of Marketing at Aussie Home Loans, where she steered brand innovation and customer engagement across the mortgage industry. Her earlier tenure at Allianz Australia saw her holding multiple leadership positions including Group General Manager – Marketing, where she successfully integrated digital business functions and consumer marketing to build a unified brand presence.
Sascha’s career also includes senior digital and marketing leadership roles at Tabcorp, Google, BT Financial Group, Citibank, ING DIRECT, and Qantas. Her diverse background across sectors such as banking, insurance, gaming, and aviation gives her a unique lens for driving customer-centric growth in complex and evolving markets.
As Ubank’s CMO, Sascha will focus on delivering smart, seamless digital banking experiences and amplifying brand relevance among Australia’s digital-savvy customers.
About Ubank
Ubank is an Australian digital bank focused on helping people be more successful with money. Designed as a smart daily money companion, Ubank empowers users with real-time insights, spending transparency, and savings tools that put them in control of their financial journey. Whether it’s saving more, tracking spending, or achieving homeownership faster, Ubank delivers technology-backed solutions that simplify personal finance and inspire positive money momentum.
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