Bengaluru, Karnataka, India, January 2025 – Simran Singh has been elevated to the role of Director of Sales for Ecommerce and Retail at Spotify. In this capacity, Simran will spearhead Spotify’s sales strategies within the ecommerce and retail sectors, focusing on growth and innovative solutions to expand the platform’s reach in these dynamic industries.
With a strong foundation in digital marketing and sales, Simran brings extensive experience to her new role. Her leadership will play a pivotal role in positioning Spotify as a key partner for ecommerce and retail businesses, driving impactful results through tailored audio streaming solutions.

Simran Singh began her career at Spotify as a Director of Sales in September 2023, where she led sales initiatives for key clients. Over her tenure, Simran played a critical role in enhancing Spotify’s footprint within various markets, leveraging her expertise in integrated sales strategies.
Prior to Spotify, she served as Regional Head – Ad Sales for SonyLiv at Sony Pictures Networks India, where she managed advertising strategies and drove revenue growth in the Southern region for over two years. During her time at ByteDance, Simran worked as a Vertical Lead – Global Business Solutions @ TikTok India, where she contributed to the company’s market expansion and client acquisitions.
Simran’s early career includes impactful roles at Times Internet, Viacom18 Media, and 9X Media Pvt. Ltd., where she honed her expertise in media solutions, brand engagement, and client relationship management. Her time at United Spirits Limited (A Diageo Group Company) and TNT further enriched her experience in strategic media planning and organizational management.
About Spotify
Spotify is a global leader in audio streaming, with a mission to unlock the potential of human creativity. Since its launch in Sweden in 2008, Spotify has transformed music listening, offering access to over 70 million tracks and creating a platform for artists and fans to connect. With 365 million users across 178 markets, Spotify is the most popular audio streaming service in the world and a significant contributor to the global music industry.
Read Also : Entering 2025, TA Leaders’ Success Built on More than Just Hiring, Says The Josh Bersin Company
People Analytics Teams Still Struggle to Deliver Business Impact, Warns The Josh Bersin Company
ESG and Women’s Leadership: Driving Sustainability and Inclusion
Learning and Development Trends for 2025: Shaping the Future of Workplace Learning