Singapore, June 2026 — Varun Thamba has been elevated to Global Vice President & Head of AI Go-To-Market at SAP, marking a significant milestone in a distinguished career spanning artificial intelligence, enterprise technology, data analytics, digital transformation, and business strategy. In this global leadership role, he will spearhead SAP’s AI go-to-market strategy, working closely with global leadership, strategic technology partners, industry ecosystems, and customers to accelerate the adoption and impact of SAP Business AI worldwide.
In his new position, Thamba will be responsible for driving SAP’s global AI commercialization strategy, developing core sales plays, expanding customer adoption, strengthening ecosystem partnerships, and scaling AI-led business outcomes across industries. His appointment underscores SAP’s commitment to helping organizations harness the power of artificial intelligence to transform business processes, improve productivity, and unlock new growth opportunities.
Over the course of more than 12 years at SAP, Thamba has played an instrumental role in building and scaling the company’s AI and analytics business across global markets. Most recently, he served as Regional Head of Artificial Intelligence, SAP Asia Pacific & Greater China, where he led the execution of SAP Business AI strategy across Australia, New Zealand, Japan, Korea, Southeast Asia, Greater China, and India. Under his leadership, the region emerged as a flagship market for SAP’s AI innovations, driving significant growth in AI adoption, customer engagement, and revenue generation.
Prior to that, he held several strategic leadership positions including Regional Director, Business AI & Technology Strategy – Asia Pacific & Japan, Director, Data and Analytics Centre of Excellence for the Indian Subcontinent, Global Corporate Strategy Fellow, and Principal Architect for SAP Advanced Analytics and Data Strategy. Throughout these roles, he worked closely with customers, product teams, sales organizations, and executive leadership to translate emerging technologies into measurable business outcomes. His expertise in AI, analytics, cloud technologies, innovation strategy, and enterprise transformation has helped position SAP as a trusted technology partner for organizations navigating digital transformation.
Before joining SAP, Thamba gained valuable experience through roles and leadership programs with Bajaj Auto Ltd, Hyundai Motor Company, Mahindra Group, Citi India, and Airtel. These experiences provided him with a strong foundation in market intelligence, strategy, technology innovation, customer engagement, and business transformation. His career journey reflects a consistent ability to combine technological expertise with strategic business leadership, making him one of the key voices shaping AI adoption across the enterprise technology landscape.
About SAP
SAP is a global leader in enterprise applications and business AI, helping organizations run end-to-end operations on a unified cloud ERP platform. Through solutions such as SAP S/4HANA Cloud, SAP Business AI, and the SAP Business Technology Platform (BTP), SAP enables businesses to connect data, automate processes, and make intelligent decisions in real time.
Serving organizations across industries and geographies, SAP continues to drive innovation through advanced technologies including artificial intelligence, analytics, automation, and cloud computing. The company remains at the forefront of helping enterprises become more agile, resilient, and data-driven in an increasingly digital world.
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