Sofia, Sofia City, Bulgaria, May 2025 – Velislava Zadurian has stepped into the role of Head of People and Culture at UniCredit Bulbank, marking a significant milestone in her 15-year journey with the bank and the broader UniCredit Group. In this new role, Velislava will lead the People & Culture function with a strong focus on building a unified, future-ready, and employee-centric culture that aligns with UniCredit’s pan-European strategy.
Prior to this appointment, Velislava served as Head of P&C Strategic Partners and Learning & Development at UniCredit Bulbank, where she spearheaded workforce development programs, leadership initiatives, and strategic HR partnerships across the bank. Her leadership in this role played a pivotal part in talent acquisition, employer branding, and learning strategy.
Previously, she held the position of Head of Central Europe & Eastern Europe Learning and Development at UniCredit Group, where she was responsible for aligning learning frameworks across countries, including Bulgaria and Italy. Her efforts were integral in implementing cross-border learning initiatives that enhanced the leadership pipeline across multiple geographies.
Before that, she served as Head of Learning and Development at UniCredit Bulbank, following earlier roles as HR Business Partner, Training Expert, and Compensation & Benefits Specialist. Across these positions, Velislava played a key role in shaping HR policies, creating training ecosystems, and driving organizational transformation through people practices.
Her early career began at Bulwork, where she served as a Senior HR Consultant, managing recruitment processes and aligning candidate potential with organizational needs in the tech and finance sectors.
About UniCredit Bulbank
UniCredit Bulbank is the largest bank in Bulgaria and part of the UniCredit Group, a leading pan-European commercial bank with a presence in 13 countries. UniCredit is committed to unlocking the potential of individuals, businesses, and communities through integrity, responsibility, and care. As the bank of the future in Europe, UniCredit Bulbank is building a collaborative, empowered, and inclusive culture to serve all stakeholders.
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