Mumbai, Maharashtra, India, October 2025 — Rohit Potphode has joined dentsu as Managing Partner – Sports, Gaming, Esports & Live Experiences, bringing with him over two decades of rich experience across the global sports, gaming, and media industries. In his new role, Rohit will lead dentsu’s efforts to expand its footprint in sports marketing, esports, gaming, and live entertainment, developing high-impact IPs, forging global partnerships, and driving innovative experiential solutions for brands.
Prior to joining dentsu, Rohit served as President of Esports & Global Gaming Partnerships at JetSynthesys, where he conceptualized and led the Global e-Cricket Premier League (GEPL)—a pioneering franchise-based e-cricket league that became the world’s largest, featuring over 1.2 million athletes and reaching 170 million viewers worldwide. His leadership at GEPL transformed the esports landscape by blending gaming, sports, and entertainment into a single, immersive ecosystem.
Before his tenure at JetSynthesys, Rohit held key leadership positions at A+E Networks, Viacom, Red Card Global, Nimbus Communications, Times Network, TEN Sports Network, IMG, MTV Networks, and Bennett Coleman & Co. Ltd. (The Times of India). Across these organizations, he drove advertising sales, brand partnerships, branded content, and multi-platform monetization strategies across India and Southeast Asia. His work has consistently focused on integrating media innovation with cultural engagement to deliver impactful brand experiences.
Rohit has also played an active role in advancing the global sports and gaming ecosystem. As a Member of Sportscom Industry Confederation and Committee Member – ASEAN & Oceania at the Confederation of Indian Industry (CII), he has been instrumental in driving India’s gaming and esports narrative across international markets. His strategic vision continues to bridge industry collaboration and policy influence to support the growth of the gaming sector.
With a career defined by innovation, cross-industry partnerships, and creative entrepreneurship, Rohit’s appointment underscores dentsu’s commitment to shaping the future of brand engagement through the convergence of sports, esports, and live experiences.
About dentsu
dentsu is a leading global network designed for what’s next. The company helps brands predict and plan for future opportunities, combining insights, creativity, and technology to drive sustainable growth. By connecting brand, content, commerce, and experience, dentsu enables its partners to create meaningful, future-ready engagement. With a strong global footprint and deep market intelligence, dentsu continues to pioneer innovative solutions that shape the evolving marketing and media landscape.
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