Bengaluru, Karnataka, India, May 2025 – Jashan Dullat has been promoted to Associate Vice President – Brand at Muthoot FinCorp ONE, marking a key milestone in her impactful journey within the organization. In this elevated role, Jashan will continue to shape the brand’s identity, voice, and market presence as the company builds a transparent, digital-first financial ecosystem under the Muthoot Pappachan Group umbrella.
Jashan has been leading the brand mandate at Muthoot FinCorp ONE for nearly three years. As Head of Brand, she played a central role in establishing a compelling brand strategy for the company’s digital financial products, including gold loans from home, remittances, and investment services. Her work has been instrumental in enhancing customer engagement and brand trust across India’s evolving fintech landscape.
Before joining Muthoot FinCorp ONE, Jashan spent over six years at Ola (ANI Technologies Pvt. Ltd), where she held progressive leadership roles, including Senior Brand Marketing Manager. At Ola, she contributed significantly to brand campaigns, marketing strategy, and the expansion of mobility services across key geographies.
Earlier in her career, Jashan was associated with TaxiForSure.com as Marketing and Brand Manager, leading initiatives across 35+ Indian cities to build brand awareness and drive demand. She also co-founded two ventures, Markinfinity Inc., a branding solutions agency, and Prius Realty, a real estate services firm, demonstrating her entrepreneurial vision and executional depth.
She began her leadership journey with AIESEC as Vice President – Business Development, Chandigarh, where she led a team of over 120 members and drove significant revenue through corporate and social partnerships.
About Muthoot FinCorp ONE
Muthoot FinCorp ONE is a strategic business unit of Muthoot FinCorp Ltd., part of the respected Muthoot Pappachan Group. The organization is focused on building a transparent, customer-centric financial ecosystem through a range of digital offerings that include lending, saving, investment, and protection services. Anchored in the Group’s legacy of trust, quality, and accessibility, Muthoot FinCorp ONE continues to enhance the user experience for millions across India’s financial landscape.
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