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Lucy Crowthe Appointed as Chief People Officer at Muntons Plc

Smita SinghbySmita Singh
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Lucy Crowthe Appointed as Chief People Officer at Muntons Plc

Stowmarket, England, United Kingdom, April 2025 – Lucy Crowthe has stepped into a new role as Chief People Officer at Muntons Plc, a leading global manufacturer of malt and malted ingredients. In her new role, Lucy will lead people strategy, organisational transformation, and leadership development, supporting the company’s mission to deliver innovation and sustainability across the food and beverage industry.

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In addition to her new appointment, Lucy continues to serve as Founder and Managing Director at Rinnovo Consulting Limited, where she supports HR professionals and mid-sized businesses with strategic capability building, leadership development, and organisational effectiveness. Her work bridges real-time execution with expert insight, helping clients navigate complex people challenges.

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Previously, Lucy was Director of BRC Learning at the British Retail Consortium, where she grew the commercial leadership development business from scratch, delivering impactful training to over 1,000 retail leaders. Prior to that, she held the role of Chief People Officer at Card Factory, where she built and executed the company’s first comprehensive people strategy covering reward, performance, systems, and leadership development.

She has also held senior HR leadership roles at Argos, TUI, Barclays, and Tesco, giving her over 25 years of rich cross-sector experience in both corporate and consulting settings.

About Muntons Plc:
Founded in 1921 and based in East Anglia, Muntons Plc is a globally renowned manufacturer of malts, malt extracts, flours, and flakes, catering to the world’s top food and beverage brands. With exports reaching over 76 countries, Muntons is celebrated not only for the quality of its ingredients but also for its pioneering sustainability initiatives, earning it the title of the greenest maltster on Earth. As a trusted partner, Muntons brings innovation, creativity, and a can-do spirit to everything they do—helping customers “Make it happen.”

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Tags: Career MoveChief people officerCPO AppointmentFood and BeverageGlobal Malt IndustryHappy Place to Work CertificationHPTWHR LeadershipLeadership AppointmentLucy CrowtheMuntons PlcPeople StrategyTalent developmentUK Business
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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